Fashion Gets Social

Archive for February 2010

Social Media Provides a Fashionable Inside Scoop

Posted by: Isabella Fuentes on: February 25, 2010

Looks like social media has joined the catwalk with the help of Bluefly and Women’s Wear Daily, says SmartBrief’s article Fashion Powerhouses Bluefly.com & WWD.com Break Down the Most Important Fall 2010 Trends in Exclusive Viral Videos. Both have become partners in marketing to present exclusive videos from the fall 2010 runways in New York, [...]

The Breakthrough of Social Media for Fashion

Posted by: Isabella Fuentes on: February 21, 2010

As I keep mentioning, the fashion industry is slowly merging into social media. They see the many benefits but are not sure how to represent the emotions of styles from fabric to a page online. They are also afraid of losing their luxurious appeal as well as giving the customers too much power. One brand [...]

The Fashion Industry is Testing the Waters

Posted by: Isabella Fuentes on: February 18, 2010

While the fashion industry is still wetting its feet into social media, it remains hesitant to take the plunge into the water. On SmartBrief’s Blog, blogger Jesse Stanchak talks about “Why fashion is behind the social curve”. He mentions that the panelists in “Fashion Goes Social” during Social Media week brought up several reasons why [...]

Social Media’s Impact on Fashion

Posted by: Isabella Fuentes on: February 11, 2010

2009 was quite a year for the fashion industry. Trends came and went, models walked the walk, and designers kept designing. Then BOOM!!! A few brands began using communities as a way to get more word out about their designs. Other brands were afraid of this online revolution, not knowing how to communicate the emotions [...]

The Fashion Industry Begins to Discover Social Media

Posted by: Isabella Fuentes on: February 10, 2010

Through the years, the fashion industry has used an infinite amount of ways to advertise from TV commercials and pop ups on the internet to billboards and magazine spreads. While many fashion companies asked for feedback on their print and online articles, they would leave the publishing of those articles and the designs of the [...]



    • Brian Taylor: The fashion industry has so much that they could gain from the social media scene. What are they waiting for? I am thinking about the dilemma and ca
    • Brian Taylor: Luxury brands in all different markets always have to find the balance between how frequently and to whom they should market and when to back away to
    • Brian Taylor: Fashion really seems to finally be coming around in regards to social media. When I look back to earlier posts on your blog it seemed that at the be

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