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Archive for March 2010

A Year of Firsts for Fashion

Posted by: Isabella Fuentes on: March 18, 2010

In: Fashion Gets Social
4 Comments

As of two days ago, it can now be said that the fashion industry has made its mark on social media. Because of this great immersion, Internet entrepreneur Jeff Pulver has decided to include the first ever Social Media Fashion Panel at his #140 Characters Conference that he founded. The event, named “Fashionably Connected: How [...]

Tags: #140 Characters Conference, awards, bloggers, designers, dress, Facebook, fashion, Fashion 2.0, ideeli, Jeff Pulver, Lucky Magazine, panel, shop, SmartBrief, social media, Style Coalition, Twitter, video

Fashion Starts to Get On Top

Posted by: Isabella Fuentes on: March 15, 2010

In: Fashion Gets Social
5 Comments

About a month ago, Zara was the most popular fashion brand on Facebook. You know what that means. Zara is using social media and it is working extremely well for them. According to The Independent article Weekly Facebook fashion index: most popular mass retailers, Zara has over 2 million followers on Facebook and is beating [...]

Tags: blog, Burberry, Buzz, celebrities, Chanel, designers, Facebook, fashion, Feed, Gucci, Index, industry, Louis Vuitton, News, social media, Stylophane, The Independent, The Next Web, Zara

Street-Style Fashion Makes Social Media Shine

Posted by: Isabella Fuentes on: March 13, 2010

In: Fashion Gets Social
5 Comments

Perhaps the fashion industry is catching on with the use of social media and this time it’s Burberry. With its new artofthetrench.com website, Burberry lets anybody star in its campaign. Just take a picture of yourself in a Burberry trench and submit it on the website for community judgment states The Times article Burberry’s artofthetrench.com [...]

Tags: advertising, Bulgari, Burberry, consumers, designers, fashion, GQ, London, magazines, media, online, photos, Prada, social media, The Sartorialist, The Times, trench, Vogue

Designers Take On Real People

Posted by: Isabella Fuentes on: March 12, 2010

In: Fashion Gets Social
3 Comments

Hugo Boss used social media to recruit aspiring models to star in this year’s Berlin Fashion Week fashion show. It used only its Facebook profile to search for models and even used the site’s community to help by asking them to vote on their favorites. The article Brands still relying on ‘citizen models’ in 2010 [...]

Tags: Berlin, brands, charity, create, designers, events, Facebook, fashion show, Hugo Boss, Louis Vuitton, own, people, polo, Ralph Lauren, real, Rugby, social media, The Independent, The Kooples, Victoria's Secret

Social Media Tips for Luxury Brands

Posted by: Isabella Fuentes on: March 12, 2010

In: Fashion Gets Social
3 Comments

Luxury brands may be consistently fashion forward but their marketing ways are not so up to date. They are used to buying ad space in magazines where they control what is seen by the world. Dana Gers in Forbes.com article Social Climbing: Luxury Fashion Brands Must Embrace Social Media mentions that 96% of luxury brand [...]

Tags: brands, conversation, Facebook, fashion, Forbes.com, forecasting, luxury, MarginFeeder, merchants, MySpace, predict, social media, StyleHop, Twitter

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