Fashion Gets Social

A Year of Firsts for Fashion

Posted by: Isabella Fuentes on: March 18, 2010

As of two days ago, it can now be said that the fashion industry has made its mark on social media. Because of this great immersion, Internet entrepreneur Jeff Pulver has decided to include the first ever Social Media Fashion Panel at his #140 Characters Conference that he founded. The event, named “Fashionably Connected: How Twitter is Changing How Customers Shop, Dress, and Think in 2010″, will be happening in New York on April 20th. The panelists include several marketers, editors, founders, and will have a social media expert to moderate them. Based on the SmartBrief article 1st Social Media Fashion Panel to be held during Jeff Pulver’s #140 Characters Conference: New York City 2010 on April 20th at the 92nd Street Y, Pulver says that throughout 2009 they have observed the impact of Twitter among celebrities, the media, advertising, politics, music, education, public safety, and public diplomacy and with the #140 Characters Conference events, the Twitter community around the world will be able to listen, connect, share, and engage with each other while simultaneously checking out the impact of live Internet on business.

Everyone attending will examine “The State of NOW” and how social communication platforms have changed many industries. These conferences have become well-known social media events and those who come can connect to other social media leaders. Los Angeles, Barcelona, London, and Tel Aviv are just a few of the places where the conferences have been held. The panelists are of course devoted Twitter users and use it as a means to connect to designers, magazine editors, stylists, bloggers, beauty artists, and models who provide critical input in how the fashion business works. Even the format of the conference reflects Twitter users in that individuals will only speak for 5-10 minutes, keynotes will speak for 15-20 minutes, and panel discussions are limited to 20 minutes. One of the panel discussions will be Twitter and the Fashion Industry.

2010 is really the year of the firsts for social media in the fashion industry. Style Coalition and ideeli in partnership with Lucky Magazine hosted the first annual Fashion 2.0 Social Media Awards this past February, according to StyleCoalition.com. The categories included Best Online Video, Best Twitter, Best Facebook Page, Best Website, Next Big Thing, and Top Innovator. While 200 industry representatives were there, hundreds more watched it streaming live online. Even the award presenters were top fashion bloggers including writers from shefinds.com, secondcitystyle.com, and fashionpulsedaily.com. These awards acknowledged the top members of the fashion world for their exceptional achievements and cutting-edge communication strategies across a medley of social media channels, networks, and blogs. Winners with the most awards included Chanel, Diane von Furstenburg, Dolce and Gabbana, Louis Vuitton, Christian Louboutin, and Tory Burch.

Finally, fashion is being seen as part of social media, and a significant part at that.

4 Responses to "A Year of Firsts for Fashion"

This is a great start for the fashion industry. I love fashion and am becoming increasingly aware of its importance on the internet. This panel will help the industry become informed on ways to use things such as Twitter, and Facebook. I also like that this conferences take on the style of Twitter by shortening the time and getting down to the important information. With so many prominent fashion brands becoming aware of social media this event will hopefully give them the extra push they need to become fully immersed. Lets hope we see more of these conferences and events in the future!

Social media has changed so many industries. As has Twitter. This conference seems like a great way to in essence formally announce the impact of Twitter in the social media world in 2009. So many celebrities that I follow on Twitter use it to express there fashion, whether its an outfit they just purchased and Twitpic it, for it it is a direct link to the website for their line of clothing. Fashion is all over Twitter. Competitions between fashion brands such as the Fashion 2.0 Social Media Awards are also a great idea. Having the best online video or the best Facebook page leads to more traffic to a brands site and eventually more sales. The fashion industry is completely submerged, and this has happened so quickly. I am excited to see the future of fashion brands on social media sites!

It is so good to see so many industries taking advantage of the incredible tool of social media. Of course, awards are a great way to encourage individual companies to make this move. We’ve seen how one good viral video can create remarkable amounts of buzz with very little cost and effort, compared to the effects, so I am glad that there is a category in these awards for best online video. And what better prizes than products from top fashion designers? I think this is a great way to both collaborate and show off what these companies are doing and learning through social media.

Fashion really seems to finally be coming around in regards to social media. When I look back to earlier posts on your blog it seemed that at the beginning many in the fashion industry were reluctant to get involved. However, now, more and more innovative ways to expand the fashion world to the web seem to be coming up. This conference will really help people in the fashion industry feed off of one another and be great for the maturation of fashion and social media

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