Through the years, the fashion industry has used an infinite amount of ways to advertise from TV commercials and pop ups on the internet to billboards and magazine spreads. While many fashion companies asked for feedback on their print and online articles, they would leave the publishing of those articles and the designs of the clothing for the professionals. The readers did not have a say about what topics to read about or what designers were displayed. Essentially, these professionals were attempting to read our minds. Finally, with the new Web 2.0 and the new desire to stay connected to people, as well as declining ad sales, a few members of the fashion industry have decided it is time for the audience to have a say.
AdvertisingAge, an online source for marketing and media news, issued an article titled “Six Social Sites Every Fashion Marketer Should Know” which talks about how the fashion industry must use social media to stay relevant. Published in September 2009, it states that after a research analyst created a wiki of the top 500 companies with active media social strategies, only one fashion designer was listed and later on its third list of the top 500 companies, fashion designers still only represented 1% of the campaigns listed. The article goes on to list the six best examples of social media used on fashion websites. With the help of the comments about the article, I found many more websites that were also excellent examples of social media in the fashion industry.
Since that article was published, using social media in the fashion industry has definitely evolved. The websites listed in the article highly depend on their users and have several modes of communication such as video, blogs, photos, feedback comments, and create your own designs. Number one listed in the “Six Social Sites” is Shopflick. Shopflick allows users to discover new designers, watch videos, share work and opinions, and shop. Designers can share who they are and their inspirations with short videos and by putting their designs up for sale, including photos of those designs. A user can also search for a designer by Most Popular, All Stores, or Top 9 of ’09. An important aspect the site has is the FAQ section. Here, it explains what Shopflick is and how to use each of its different features. This FAQ section is part of the Learning Center which contains help with troubleshooting, resources for finding filmmakers, and where in the press Shopflick has been.
Needless to say, the fashion industry will continue to survive on more than just glossy prints.
Brian Taylor:
The fashion industry has so much that they could gain from the social media scene. What are they waiting for? I am thinking about the dilemma and ca
Brian Taylor:
Luxury brands in all different markets always have to find the balance between how frequently and to whom they should market and when to back away to
Brian Taylor:
Fashion really seems to finally be coming around in regards to social media. When I look back to earlier posts on your blog it seemed that at the be
Fashion Gets Social 
The Fashion Industry Begins to Discover Social Media
Posted by: Isabella Fuentes on: February 10, 2010
Through the years, the fashion industry has used an infinite amount of ways to advertise from TV commercials and pop ups on the internet to billboards and magazine spreads. While many fashion companies asked for feedback on their print and online articles, they would leave the publishing of those articles and the designs of the clothing for the professionals. The readers did not have a say about what topics to read about or what designers were displayed. Essentially, these professionals were attempting to read our minds. Finally, with the new Web 2.0 and the new desire to stay connected to people, as well as declining ad sales, a few members of the fashion industry have decided it is time for the audience to have a say.
AdvertisingAge, an online source for marketing and media news, issued an article titled “Six Social Sites Every Fashion Marketer Should Know” which talks about how the fashion industry must use social media to stay relevant. Published in September 2009, it states that after a research analyst created a wiki of the top 500 companies with active media social strategies, only one fashion designer was listed and later on its third list of the top 500 companies, fashion designers still only represented 1% of the campaigns listed. The article goes on to list the six best examples of social media used on fashion websites. With the help of the comments about the article, I found many more websites that were also excellent examples of social media in the fashion industry.
Since that article was published, using social media in the fashion industry has definitely evolved. The websites listed in the article highly depend on their users and have several modes of communication such as video, blogs, photos, feedback comments, and create your own designs. Number one listed in the “Six Social Sites” is Shopflick. Shopflick allows users to discover new designers, watch videos, share work and opinions, and shop. Designers can share who they are and their inspirations with short videos and by putting their designs up for sale, including photos of those designs. A user can also search for a designer by Most Popular, All Stores, or Top 9 of ’09. An important aspect the site has is the FAQ section. Here, it explains what Shopflick is and how to use each of its different features. This FAQ section is part of the Learning Center which contains help with troubleshooting, resources for finding filmmakers, and where in the press Shopflick has been.
Needless to say, the fashion industry will continue to survive on more than just glossy prints.