Fashion Gets Social

About a month ago, Zara was the most popular fashion brand on Facebook. You know what that means. Zara is using social media and it is working extremely well for them. According to The Independent article Weekly Facebook fashion index: most popular mass retailers, Zara has over 2 million followers on Facebook and is beating expensive designers such as Burberry, Louis Vuitton, Chanel, and Gucci in number of fans. This is all according to the Stylophane Facebook Fashion Index. Stylophane is an online marketing and design company that has created this page to monitor the growth in the world of social media within fashion brands. The Fashion Index includes Fashion in general, Footwear, Jeans, and Cosmetics. Users can check previous month listings and can see the amount of fans the brands have. The number of fans are in the categories of Platinum (100,000 plus fans), Gold (10,000-100,000 fans), Silver (1,000-10,000 fans), and Bronze (10-1,000 fans). The rankings are updated daily and users can request new brands to be added.

Zara in Barcelona

Stylophane works with search engine marketing, Facebook marketing, e-mail marketing, and web design & e-commerce. It also does product photography as well as offers Sales Analytics Software. It considers itself in having the best user-interface design for the fashion industry, creates profitable web sites, and supports all services needed for your website. You can see how Zara has become so popular on Facebook just by looking at its page. The Wall is consistently referring users back to the website in its statuses and shows the new designs in photos on a monthly basis. Not only can users comment on these photos and statuses, but Facebook provides a “Like” button where users can tell Zara that they like what they see. The page even has promotional videos for Zara’s all over the world and of course users can comment on them too. At last, the page has an event section where there is a list of opening parties. Notably, Zara’s Facebook page is completely different from its website and neither contains aspects of one another.

The Next Web‘s article Style.com Launches Fashion Feed- Fashion News Just Got Real-Time and Social shares that Style.com has created Fashion Feed to bring up to the minute news on designers, models, celebrities, and labels moving the world of fashion. The page is divided into Most Buzzed About, Latest, News, Beauty News, and Street Style. These are lists of blogs that include thumbnails of pictures that can be read right on the page and staying within the Fashion Feed navigation. Users can search for more intimate details about specific models, designers, labels, and celebrities that are not included in the blogs. The Fashion Feed is updated several times a day and posts tweets on the very same page.

First the fashion industry fears social media and now brands are fighting to be Number 1- how ironic.